Let’s cut to the chase, approximately less than 1500 people showed up to TNA Lockdown 2014 PPV with only 900 sold in pre-sale. We could argue what is the cause all day but the signs are clear. Thing’s aren’t good.
It would be hard to argue that at least some of the blame be put on their business plan. TNA promoters have proven only that they are unreliable when it comes to promotional affairs and if there is indeed some form of marketing team active in the company they are without leadership and certainly lacking direction.
With the news of their financial troubles, it puzzles me why they are still insisting on touring. They should already know where they sell well and where they can afford to skip. They aren’t looking at the costs or examining their favorable markets, and if they are then they would know touring is unwise… just look at photos throughout this piece, it screams “someone didn’t do their homework”.
Let’s say the venue costs $60,000 for the venue, hands on deck and the utilities bill to foot… 1500 fans is not going to cut it nor do the handful fans who ordered the PPV. They are bleeding money at this point and no one is showing up to see it happen.
If they must have arena’s that big, why not just buy a building and run it ECW or CZW style? At least then they have an opportunity to make cash on parking, merchandise, concessions and all the other usual ins and outs. They might even make a steady income by renting it out to other local leagues. Yes, TNA making money… that is still a sentence.
Think the Cape Cod Coliseum, that was how Vince McMahon had the means to gain the massive amount of capital to expand the WWF/E outside of the Northeast territory.
It could be TNA’s new rise.
Or perhaps this is only the beginning of the end.