Culture

Apple Creative Studios Open

Local Community Hubs in Apple Stores

Apple has unveiled plans to bring its Today at Apple Creative Studios initiative to even more young creatives from under-represented communities around the world. The expanded program offers career-building mentorship, training and resources across a wide range of artistic disciplines, which now include all-new curricula in app design, podcasting, Spatial Audio production and filmmaking. This year, Creative Studios will launch in seven new cities, including Nashville, Miami, Berlin, Milan, Taipei, Tokyo and Sydney. It will also return for its second year in Chicago; Washington, DC; New York City; London; Paris; Bangkok; and Beijing.

Designed to support young people who face barriers to receiving a quality creative education, Creative Studios connects participants with mentors from Apple and more than 30 non-profit community partners who specialise in areas such as books and storytelling, app design, radio and podcasts, and photography, film and TV. Participants will receive hands-on education, training and feedback on their projects. In addition to nurturing participants’ creative skills, mentors will encourage them to think about how their talents can encourage social change in their communities.

Apple Store locations in selected cities will also host public Today at Apple Creative Studios sessions. Led by the established artists mentoring young participants in Creative Studios and Apple Creative Pros, these free events will be open to the public, with registration available at apple.com/au/today.

Last year, over 400 young people participated in Creative Studios programming. Communities celebrated the books, films and music the participants developed, and showcased participants’ art via Apple TV, Apple Books and Apple Music.

This year’s program includes:

  • New for this year, Creative Studios New York will provide mentorship, insight and resources to women and non-binary creatives as they conceptualise apps to drive social impact.
  • Young creatives in Washington will hone their skills in creative writing and visual storytelling as they make their own board books, audiobooks and storyboards. In Miami, Apple joins community partner O, Miami in a program for BIPOC+ emerging artists to explore storytelling through the creation of micro audiobooks.
  • Aspiring musicians in Berlin will learn about radio production while exploring themes of belonging with guidance from inspiring mentors, working closely with Refuge Worldwide and Open Music Lab. In Nashville, in collaboration with the National Museum of African American Music, the program will specialise in Spatial Audio recording by granting participants access to Apple Music studios. In Paris, participants will build skills in creative storytelling, audio engineering and recording through new programming focused on podcasting. And in Chicago, young creatives from the Southwest Side will amplify their own narratives and stories around the theme of belonging and identity through an experience focused on radio production and audio/video experimentation.
  • Creative Studios in Taipei and Milan will connect mentors with aspiring young designers as they explore identity while designing, creating and promoting content that represents themselves and their communities. In Milan, participants will have the opportunity to create an inclusive media landscape through a program that celebrates the diversity of fashion, art and design led by Afro Fashion, while Taipei’s program will create a safe space for young people to explore gender and identity through creativity. These programs will guide participants through production, provide mentorship and inspiration, and create access to resources and insights from the design industry.
  • Participants in London and Sydney will explore identity, culture and representation as they create short documentary films and build skills in cinematography, direction and editing, with feedback and insight from established artists. In Beijing and Tokyo, participants will receive professional guidance to dive into photography and videography as a means to tell their own stories. In Bangkok, Apple joins community partner Saturday School Foundation for a second year, providing young creatives the opportunity to explore a wide range of Apple-led sessions taught by Apple’s Creative Pro team. This six-week in-store program will focus on photography and music creation.
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Atom is a Kiwi and gained experience in news reporting, bicultural and cross-cultural reporting, news photography, media law and ethics at the Auckland University of Technology.