Image: Pexels/Jeshoots
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Juventus leaves FIFA series for exclusive PES deal

FIFA can't use name, logo or Ronaldo likeness.

Juventus–dubbed La Vecchia Signora (The Old Lady)–is Italy’s most effective football club, winning 35 league titles, a European Cup and a Champions League finals. But a fictional squad called Piemonte Calcio will replace them at FIFA20.

This year, Juventus entered an exclusive agreement with Pro Evolution Soccer (PES) and its manufacturers, Konami, meaning that Cristiano Ronaldo and his coaches will be excluded from the FIFA20 rival game.

“Our comprehensive partnership with Juventus FC, one of the greatest teams in the world, is a clear statement of intent for eFootball PES 2020 – the only console game where you can play as the Italian giants. With eFootball PES, playing is believing and we’re proud to have Juventus FC believe in us and our exciting future together.”
– Jonas Lygaard, Senior Director Brand and Business Development at Konami Digital Entertainment.

The Turin squad, which has just signed Ajax’s teenage superstar Matthijs de Ligt for £ 67 million, will be excluded from the FIFA franchise of EA Sports and will be substituted by a team made up called Piemonte Calcio.

PES paid an unknown sum to be able to access exclusively Ronaldo, de Ligt and their team-mates, whose ultra-life-like faces will appear in this season’s match.

With many Twitter customers talking about Piemonte Calcio’s likelihood of winning any awards this season, the news encountered a humorous reaction on social media.

Video: @AliMahmoud, Twitter

PES also signed comparable deals with Barcelona, Arsenal, Boca Juniors, Manchester United and Bayern Munich and will publish the complete launch of the game on July 30 for PlayStation 4, Xbox One and Windows due in September.

“We are particularly proud of the partnership signed with Konami. This agreement sees two global football and entertainment icons, PES and Juventus partnering together for the next three years, and it will allow us to easier identify with our younger fans, as well as increase our appeal to both sports fans and those of e-sports.”
– Giorgio Ricci, Juventus Chief Revenue Officer.

But it was announced on Wednesday, July 17, that Liverpool had reached an agreement with EA Sports, which means they would be absent from the PES list.

Despite winning their eighth successive Series A title, Juventus sacked their manager at the end of the season, Massimiliano Allegri, replacing him with Maurizio Sarri from Chelsea, who spent only a year in the Premier League.

Image: Pexels/Jeshoots

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