“Royals” began it’s rise in October 2013 and is included on the debut album, Pure Heroine. Lorde drafted the simple song in just half an hour in a pursuit to produce something out of the ordinary
Now, Lorde wants it off the air..
The 17-year-old rising star from New Zealand wants her World Top 10 track to cease broadcast from radio. She has concerns that fans will be pushed into boredom and hold a view that her music is tiresome due to it’s tendency to repeated often on Top Hits based radio stations..
Lorde has stated she wants to give casual radio listeners as well as her fans some space before her next albums release so that they aren’t deterred by over-repeats. She is on record for stating “I want to let people stop hearing Lorde on the radio all the time, because it’s kind of crazy at the moment”.
This may be true, in fact it is my own belief that Top 10 stations ultimately bring hits to a fast close as they assume this is all people want to hear. Just like an unattended car alarm, repeated music soon becomes repeated sound.
‘Royals’ is hardly a car alarm, after all it did win Best Pop Solo Performance and Song of the Year at the 56th Grammy Awards in Los Angeles back in January, 2014.
However, Lorde herself is moving on. While visiting Australia she said in an interview “I definitely don’t think ‘Royals’ is my best song. I understand why it worked and why it was kind of a hit… but at the same time… these melodies are just not as good as something I could have written now.”
So is Lorde right in her requests? With an eagerness to give space before fresh material arrives I can assume she is on an endeavor to show off how much she has grown since her debut content was released. Maybe if the radio doesn’t, perhaps we should give ourselves some breathing room.