[dropcaps style=’2′]The Emperor of Wrestling, Vince McMahon is no longer a millionaire. This week he officially has become a billionaire.
Billions o’Dollars! Billions o’Dollars! Billions o’Dollars! Billions o’Dollars![/dropcaps]
There is a reason why it is like this and one trip down memory lane has all the answers.
Think of the position and state WWE was in only two or three years ago. A company that was just bleeding out money, a wannabe family event caterer with a very poor attempt at producing PG straight to On-Demand and DVD bargain bin filling movies. The big names were all retiring and didn’t have a clue how to handle or build up talent that wasn’t an icon in the attitude era. They relied on a wide broadcasting on a range of networks to get their name out there rather than embrace the internet with all of it’s social advantages.
Now you can’t use Facebook, YouTube, Twitter, Instagram, even Tout without seeing an update from the WWE Universe.
The new talent such as Cesaro, Daniel Bryan and Roman Reigns are being pushed up. They harness the upcoming stars in NXT which has it’s own subculture to the WWE and hold a fantastic deal when it comes to TV broadcasting rights where we are no longer restricted by the tired split roster.
No one has gone more than 5 minutes without hearing about the WWE App, which while heavily plugged on the show is actually a fantastic idea… allowing fans who would just be using their phones during the adds another way to interact with the brand.
And then there is the WWE Network, a fantastic platform that caters to older fans who get to relive nostalgic times in their lives and the new generation in modern web standards.
The story lines and cards are getting better, the mid-card especially.
That, ladies and gentleman, is how you make a billion dollars.