New iPad Air for 2024

Apple has announced the release of the redesigned 11‑inch and all-new 13‑inch iPad Air, both powered by the M2 chip. While this news might excite some, it’s crucial to examine the substance behind the flashy presentation.

Firstly, Apple boasts about the availability of the iPad Air in two sizes for the first time. However, this seems strange considering the 13″ MacBook Air – which boasts a less locked down environment (for Apple) – was only released a few months ago. The company emphasises the increased screen real estate in the 13-inch model, but it remains to be seen whether this warrants the additional cost for consumers.

Apple’s claim of delivering “phenomenal performance and AI capabilities” with the M2 chip is a bold one. It’s challenging to assess these claims objectively – the mention of AI capabilities is particularly intriguing, but whether users will truly benefit from these features remains uncertain considering the average user thinks ChatGPT, Copilot and DALL-E when it comes to AI. And they are all based in the cloud.

The inclusion of a landscape front camera with Centre Stage is highlighted as a new feature. While this might enhance the video calling experience, it’s hardly ground breaking. Similarly, improvements in Wi-Fi connectivity and the addition of 5G support are welcome but expected advancements in any modern device especially when the Android competition reached this goal sooner.

Apple’s emphasis on the environmental sustainability of the new iPad Air is commendable. The use of recycled materials and the company’s commitment to carbon neutrality are positive steps towards reducing the environmental impact of technology.

In terms of accessories, Apple introduces the Apple Pencil Pro and updates to the Magic Keyboard and Smart Folio. While these accessories may enhance the usability of the iPad Air, their high price tags raise questions about accessibility and affordability for the average consumer.

Overall, Apple’s announcement of the iPad Air 6 presents some promising features, but it also raises important questions about the value proposition for consumers. Without independent reviews and real-world testing, it’s difficult to gauge the true performance and functionality of these devices. As consumers, it’s essential to approach these announcements with a critical eye and carefully evaluate whether the touted features justify the investment.