Shaping up with Apple Fitness+
Apple has launched Fitness+, a feature designed primarily for the Apple Watch, appearing later in 2020. Apple Fitness+ integrates health data from Apple Watch for customers to envision right on their iPhone, iPad, or Apple TV, which custom creates a workout. It is supposed to give you a personalised routine featuring trainers to help you along the way.
Fitness+ considers earlier completed workouts and intelligently suggests new options that match the workouts users select most often, or something fresh to balance their current routine. Customers can also use an intuitive filtering tool to choose what is most important to them when looking for a workout, whether it is the workout type, the trainer, the duration, or the music. For Apple Music subscribers, favourite music from Fitness+ workouts can also be easily saved and listened to later, whether in a workout or otherwise.
“Workouts that are suitable for all ability levels, led by a phenomenal group of unique trainers, and an approachable program designed for beginners all the way through to the fitness enthusiast — as well as the flexibility to work out anywhere”
– Jay Blahnik, Apple’s senior director of fitness for Health Technologies
When a workout is selected and started on iPhone, iPad, or Apple TV, the correct workout type will automatically start on Apple Watch. During the session, the metrics from Apple Watch are shown on the screen and come to life for moments of inspiration. For example, when the trainer says to check heart rate or begins a countdown timer, those numbers will animate on the screen. And for consumers who like to push themselves with a little healthy competition, the optional Burn Bar shows how their current effort stacks up against anyone who has done the same workout previously.Apple Fitness+ will launch with the most popular workout types including Cycling, Treadmill, Rowing, Strength, Yoga, Dance, Core, Cooldown. Each is accompanied by music thoughtfully curated by the trainers. The team of Fitness+ trainers will deliver fresh workouts from the studio across a range of lengths, disciplines, and music genres so there are always new workouts to explore.
At launch, Fitness+ features a team of celebrated, charismatic, and passionate trainers who are specialists in their fields, working as a collective team to design and create outstanding fitness content, and appearing in each other’s videos welcoming everyone into the experience.
Each trainer has their own unique, inspirational story that transcends the screen. Spanning professional athletes, yogis, personal trainers, martial artists, health coaches, gymnasts, Ironman champions, marathoners, fitness club founders, and many others, Fitness+ trainers will offer an inviting, multidimensional experience for all.
Customers can use any brand of equipment with Fitness+, and many workouts can be done with no equipment at all or just a set of dumbbells. For those who start a Treadmill session with Fitness+ on Apple GymKit-enabled machines, the workout will prompt customers to tap to connect their Apple Watch so metrics are in sync.