Abir releases ‘Mint’ EP
Atlantic recording artist Abir has announced the release of her debut EP, “Mint,” available in physical copies and streaming services. “Mint” includes a special guest feature from rising rapper Buddy on the standout track, “Lose Me”.
“Mint” is highlighted by the new single, “Young & Rude,” available for individual streaming and download. The track is joined by a new music clip, directed by Shomi Patwary (known to work with Beyoncé) and streaming now on YouTube.
“Young & Rude” received online applause upon its arrival last month, with Idolator raving, “ABIR is shaping up to be one of the breakout stars of 2018…The amazingly-titled ‘Young & Rude’ (is) an instantly anthemic pop song about letting your hair down and living in the moment. Those themes are conveyed perfectly in the video.”
ABIR – whose signing to Atlantic was announced last month exclusively via Billboard – has also unveiled “Finest Hour (Acoustic),” a stripped-down rendition of her smash collaboration with chart-topping electronic production trio Cash Cash, “Finest Hour” out now on Big Beat Records; the track’s official music video can be viewed below.
Written by Abir, “Finest Hour” was one of this summer’s biggest anthems, topping iTunes’ “Dance Songs” chart for eight weeks on its way to the overall Top 40. The track is joined by an equally popular companion visual, directed by Phillip R. Lopez (Avicii, Kygo, Selena Gomez).
“Finest Hour” was greeted by widespread critical praise, with Paper writing, “(ABIR’s) R&B-infused pop pairs uninhibited vocals with intimate, carefully-articulated observations of the world around her…’Finest Hour,’ which layers ABIR’s powerful Sia-esque vocals over Cash Cash’s characteristic wash of booming synth, metronomic drums, and meandering horns. ABIR laments that this isn’t her finest hour, but her confident vocals paired with the ecstatic instrumentals make it clear that she isn’t giving up any time soon.”
Following an appearance on Elvis Duran’s Z100 morning show to perform “Finest Hour,” the popular radio host surprised Cash Cash and ABIR with a pledge to donate $2 to St Jude’s Children’s Research Hospital for every download over a 48-hour span. Cash Cash and Abir later made a special visit to St Jude’s to perform and meet patients.
Named by Billboard as one of the “most exciting new voices” in recent pop memory, Abir followed “Finest Hour” with her own “Way Out”. The clip had its world premiere exclusively via Refinery 29, which declared it to be…
Abir – who joined Cash Cash for performances of “Finest Hour” at this year’s Coachella Valley Music & Arts Festival and Electric Zoo – has also drawn acclaim as a striking live act, including special guest turns alongside such like-minded artists as Alessia Cara, The-Dream, Bob Moses, Amine and more. Next up is a major U.S. tour supporting Kiiara, with dates beginning 29 October at Chicago, IL’s Lincoln Hall and then traveling through November.
“A visual nod to Abir’s own journey and her three years of traversing New York City… Way Out is a love letter to the city that never stops working.”
– Refinery 29
Abir has already made an impact on contemporary pop, earning acclaim and attention for her sultry fusion of R&B, dance grooves, and intimate lyricism. In addition to her musical success, the Morocco-born, New York, NY-based artist has also teamed with Clinique and Beats By Dre for popular brand partnerships, not to mention live performances for Fendi and Made at the always-influential New York Fashion Week.
Image Source: Jonelle Monzon.