Fashion

Boardriders acquires Quicksilver, Roxy and DC Shoes

Creates the world's leading action sports company

Boardriders, Inc., a global action sports and lifestyle company that owns and operates Quiksilver, Roxy and DC Shoes brands, announced today that it has completed the acquisition of Billabong International Limited. The combination of these two businesses creates the world’s leading action sports company with sales to over 7,000 wholesale customers in more than 110 countries, owned e-commerce capabilities in 35 countries, and over 630 retail stores in 28 countries.

The acquisition brings some of the most coveted brands in the industry to the Boardriders family, including Billabong, RVCA, Element, VonZipper, Xcel, Kustom and Palmers.

“Today marks the beginning of what will be a turning point for our industry,”
– Dave Tanner, Chief Executive Officer of Boardriders Inc.

“With the combination of Boardriders and Billabong, we bring together the best of both companies, creating a dynamic enterprise under the Boardriders umbrella.”

Boardriders is dedicated to respecting and nurturing the heritage of each of its historic brands. The integration of the companies will be a multi-year process and is being managed by a combination of executives from both companies, empowering their iconic brands and driving growth across the globe.

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