Tokyo’s Fashion Week goes online
Japan’s top houses in fashion got their dapper on with the latest 2021 collections last week in Tokyo.But the coronavirus has required them to try new and unusual ways of reaching audiences in Japan the rest of the world.
Fashion Week Tokyo launched for 2020 last Monday – 39 brands participated. The March event was cancelled for this usual twice a year event so the brains got together to work out a way… for the show, as they say, must go on.
Some of the brands held shows on a catwalk without an audience. Instead, the events were live online, while the models were captured from various head tilting angles.
“Fashion shows are trying out a variety of ideas to merge real and virtual worlds. We can expect the online presentations to develop innovative forms of expression”.
– Rakuten Fashion Week Tokyo, Organiser.
A majority of the exhibitors presented their items exclusively online in their own presentation methods.
Fashion Week Tokyo ended last Saturday.