Bonds aims to bring the feels

The new series from Bonds; Intimately

Bonds is bringing “all the feels” with their latest collection of women’s underwear, Intimately.

Madeleine Hunt, Bonds Australia

Designed for diversity, the new range of undies and bras aims to see the differences in women’s bodies and celebrate those differences.

To mark the launch of this collection, they’ve enlisted the help of a few of their favourite faces including Bosnian-Australian model, Andreja Pejic, who has been their face of the transgender community on an international scale.

Joining Andreja to help rep the new range is New Zealand model, Maia Cotton, body positive advocate, Shanaya Peters and flame-haired beauty, Madeleine Hunt. Speaking about the importance of casting an inclusive array of strong female ambassadors for the campaign…

“Bonds is for every Australian woman. Taking a strong and feminine stance on intimates, their latest collection celebrates the real, raw, up-front beauty of the modern woman. We think it’s important to challenge what we see in the media with a more authentic reflection of beauty and hope to grow people’s visual vocabulary.”

– Bonds marketing manager, Emily Small

Maia Cotton, Bonds Australia

Building on their bestselling Originals range, Intimately is a luxe everyday collection that offers a refined fit, modern styling and ageless appeal. Crafted from a variety of fabrics including sleek microfibre and light hand-crafted lace, it provides elevated comfort and gentle support while also being feminine and feel good-worthy.

A highlight of the range is the new Intimately Demi Tee Bra, which incorporates spacer cups that mould to your body and do away with the bulk of inner lining for a weightless fit. The bra is available up to an E cup and delivers a streamlined finish without compromising on support.

Featuring on-trend colour pops alongside your staple basic shades, there is a medley of brief and bra shapes to choose from. In underwear, Intimately is available in all the usual styles including Bikini, Boyleg, String Bikini and Mini Gee. In bras, you are provided the options such as a Triangle Bra, Demi Tee Bra, Tube Bra, Deep V Bra, Contour Bra and more.

There’s also an Intimately Bodysuit offering the best of both worlds with a soft, stretchy lace top half and microfibre bottom half that can easily be worn over your favourite pair of jeans, shorts or skirt.


Atom is a Kiwi and gained experience in news reporting, bicultural and cross-cultural reporting, news photography, media law and ethics at the Auckland Univerity of Technology.