Wiley Cub is making their presence felt

Established in 2017, Wiley Cub is a new retail brand based out of London that incorporates a blend of urban, street and gym wear. Founded by Malakye Wiley Beagle, the rise of Wiley Cub has been a slow and strategic build. That has a planned but organic process in place for continual and sustainable growth.

Generating much of their awareness through word of mouth and social media, they showcase their brand personality and character to make Wiley Cub stand out with it’s quality and edgy style.

With retail being a heavily saturated market, Malakye was often told that it’s hard to break in with a lot of competitors.

However he wouldn’t give up because he believed in himself and his plan. He knew customers want more than just a product and that people want to feel part of something. Which is exactly what Wiley Cub offers to their customers by connecting with buyers growing a community.

Photo Credit: @wileycubofficial Instagram

There are three simple values at Wiley Cub that are right at the heart of their business. Which are Passion, Quality and Individuality.

The passion of loving what they do.
The quality of their items is a must by not settling for second best.
The individuality of not putting people in a box and being yourself.

Their growth in just one year was amazing to see and excelled their own expectations. With more Pop Up shops for Christmas this year to be confirmed. As compared to last year’s one Christmas Pop Up shops, they have increased by 10x.

With their AW19 collection due to land very soon, a growing fan base and enquiries from many shops about stocking their products. The future for Wiley Cub looks bright and proves that passion, determination and hard work pays off.

If you live in the UK you can visit one of Wiley Cub’s ten Christmas pop ups that they have locked in so far at the locations below:

09/11 – Oxted
16/11 – Braintree
22/12 – Totteridge
28/11 – Therfield
29/11 – Tring
30/11 – Crofton
04/11 – Oxted
05/11 – Oxted
07/12 – Westerham
08/12 – Tonbridge

Photo Credit: @wileycubofficial Instagram

If you would like to see what Wiley Cub has to offer and purchase some products. You can visit their website at

You can also connect with Wiley Cub on Social Media:




Luke Waskowski is an experienced journalist from Australia who covers everything from Sports, Music, Movies, Entertainment, and much more. He currently writes for Web Is Jericho and has also been a contributor to the wrestling magazine Calling Spots.