Image Source: Cotton On Group
Fashion

Fashion beyond the curve

Exploring plus size fashion options

For over a year, Australian fashion shops Cotton On and The Iconic have released plus sizing ranges with an overwhelmingly positive response from the extended size fashion community. Their range is known as Cotton On Curve.

Image Source: Cotton On Group

“Over the last year [we have been] making sure that every pattern, fabric and technicality of each piece was deliberate… she not only feels comfortable but is also on trend”.
– Bianca Kaoustos, Cotton On Curve’s Creator

Cotton On Curve is all about sizes 16-24, it launched online just over a year ago in Australia and the United States. The Curve includes current trend fashion in denim, dresses, skirts and accessories geared more to everyday casual wear to match the style and comfort of their other sizes but with a ‘curve girl fit’.

Image Source: Cotton On Group

“The plan is to continue to grow awareness of this brand, expand to more stores and build this community of women. I am so proud to be part of a team that can offer an inclusive range to our customer”.
– Bianca Kaoustos, Cotton On Curve’s Creator

Curve first launched with a focus on their denim heritage, but now with plus size fits. The fit was said to be a priority during the design, they needed to stretch and use recovery fabric all while keeping in mind the female shape. They included other features which a curvy girl can appreciate such as tailored waist bands that come in and hug the hips, longer zips for an easier fit, and extra room in the thigh.

Categories
Fashion

A Taiwan born writer living her best life in South-East Queensland, Australia. Covering the topics for the little voices of the country.