Burberry launches Chinese New Year campaign

UK brand goes East early 2019

Burberry has today unveiled its new Chinese New Year campaign, celebrating family traditions and togetherness during the festive period.

Burberry / Ethan James Green

Burberry / Ethan James Green

The campaign, shot and directed by photographer Ethan James Green, stars Chinese actresses and Burberry brand ambassadors Zhao Wei and Zhou Dongyu, who make their Burberry campaign debut.

Inspired by classic portraiture, the campaign is reimagined in an informal urban environment, juxtaposing the old and the new, the traditional and the contemporary.

The campaign features classic Burberry pieces including archive-print scarves, the trench coat and tailoring, contrasting with urban staples including hoodies, t-shirts and joggers, all of which will be available globally online and in-store from today.

‘The campaign draws on the concept of families reuniting for the most important holiday of the year, and represents a sense of belonging, but in a very fresh way. It was great fun being back on set with Zhou Dongyu – I enjoyed it very much!’
– Zhao Wei

More information will be posted as news becomes available.

Image Source: Burberry / Ethan James Green


Atom is a Kiwi and gained experience in news reporting, bicultural and cross-cultural reporting, news photography, media law and ethics at the Auckland Univerity of Technology.