Party in the USA for Honey Birdette

Australian lingerie label opens first boutique in USA

Australian lingerie label Honey Birdette have opened their first USA store located at Westfield Century City, Los Angeles. The luxurious new boutique will provide a unique shopping experience to delight and inspire, creating an exceptional world class shopping destination for Honey Birdette’s USA based clientele.

Designed with the finest materials, the 500 square foot store features a gold tiled arch welcoming guests through an individually cut Italian glass mirrored store front. Redesigned product displays offer a more intimate feel and interactivity, while 2 private dressing rooms with custom-made whisky bar carts and press for champagne buttons ensure a VIP experience for every customer.

We are focusing on unique designs concepts for all of our future boutiques and each footprint will have its own unique element. Some might have a champagne bar for example, a private salon in one, a peep show in another, a stage or a catwalk.

The black and gold coloured palette reflects the class and exclusivity of the Honey Birdette brand, whilst the introduction of more subtle materials like dark gloss wall tiles and heavy pistachio velvet curtains in the fitting rooms, bring a warmth and richness that will appeal to the international shopper.

– Honey Birdette’s Managing Director Eloise Monaghan

While Honey Birdette release one new collection every week of the year, customers who visit the Century City boutique will also be privy to exclusive and limited- edition lingerie and accessories; such as the Chloe Red Corset and rose gold, rope and leather sex swings which won’t be available at any other Honey Birdette boutique in the world.

Honey Birdette’s first USA boutique opened with an exclusive launch event. While VIP guests partied the night away with DJ Avalon Lurks, amidst champagne towers, confetti cannons and Santa’s naughty little helpers, a line of more than 500 shoppers eagerly awaited the moment when Honey Birdette opened their doors to the USA public for the very first time.

VIP guests that joined Honey Birdette to celebrate the evening included: Arika Sato, Brennah Black, Cherie Noel, CJ Franco, Jennifer Lee, Jocelyn Binder, Johnny Cinematic, Kirby Griffin, Lorena Tav, Ludi DelFino, Makalya London, Miki Hamano, Misty Mason, Morgan Lynzi, Nargias Fakhri, Natasha Eklove, Sarah Stephens, Tiah Eckhart, Tony Kelly, Vendela Lindblom and Zienna Sonne.


Atom is a Kiwi and gained experience in news reporting, bicultural and cross-cultural reporting, news photography, media law and ethics at the Auckland Univerity of Technology.